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Our Leadership

Hudl was founded by David Graff, Brian Kaiser and John Wirtz when the three were students at the University of Nebraska–Lincoln’s Jeffrey S. Raikes School of Computer Science and Management.

As a graduate assistant working with the Nebraska football team, David saw firsthand how paper-heavy and time-intensive it was to distribute playbooks and game film. He teamed up with his neighbors across the hall – John and Brian – to create the first version of Hudl.

Today, the three continue to lead the company alongside a diverse and ambitious leadership team that’s still growing. As a company, Hudl prides itself on trust and transparency at every level, with this team providing a clear vision for the future.

Leadership Team


Adam Gouttierre

Adam Gouttierre

VP, Media

Allison Hamel

Allison Hamel

VP, People

Andrew Kitchen

Andrew Kitchen

Sr. Director, Legal Elite

Andy Pryor

Andy Pryor

Sr. Director, Engineering

Anthony Galvan

Anthony Galvan

VP, Marketing and Communications

Ashley Stantz

Ashley Stantz

Sr. Market Director

Ashwin Desai

Ashwin Desai

VP, Quality

Brett Shamblin

Brett Shamblin

Sr. Director, Sales

Brian Fleissner

Brian Fleissner

VP, Production & Support

Brian Kaiser

Brian Kaiser

Chief Technology Officer and Co-Founder

Bruno Contardo

Bruno Contardo

Sr. Director, Sales

Christine Troshynski

Christine Troshynski

Sr. Director, Quality Assurance

Courtney Rodgers

Courtney Rodgers

SVP, Business Operations

Dan Hassenplug

Dan Hassenplug

VP, Design

Daniel Shaefer

Daniel Shaefer

Sr. Director, Business Technology

David Graff

David Graff

Chief Executive Officer and Co-Founder

Deirdre Leid

Deirdre Leid

VP, Hardware

Elena Koefman

Elena Koefman

Sr. Director, HR

Eric Filowitz

Eric Filowitz

Sr. Director, Revenue Operations & Management

Erika Abbas Hanna

Erika Abbas Hanna

Sr. Director, Hardware Operations

Ford Englander

Ford Englander

Sr. Director, Product Operations

Greg Nelson

Greg Nelson

SVP, Competitive

Ian Jordan

Ian Jordan

Sr. Director, Global Customer Support

Jasmine Kingsley

Jasmine Kingsley

Chief People & Legal Officer

Jeff Scott

Jeff Scott

Sr. Director, Workplace

Jen Stephan

Jen Stephan

VP, Engineering

Joel Hensley

Joel Hensley

Sr. Director, Engineering

John O’Brien

John O’Brien

Sr. Director, Engineering

John Wirtz

John Wirtz

Chief Product Officer and Co-Founder

Katie Heimann

Katie Heimann

Sr. Director, Finance

Kelly Mosier

Kelly Mosier

Sr. Director, Hudl Media

Kevin Lewis

Kevin Lewis

Chief Financial Officer

Kimberly Van Horn

Kimberly Van Horn

Sr. Director, Agile Coaching

Mark Ketcham

Mark Ketcham

VP, Operations, Chief of Staff

Mathew May

Mathew May

Sr. Director, Sales

Matt Mueller

Matt Mueller

Chief Operating Officer

Michelle Henry

Michelle Henry

SVP, Product

Mike Willard

Mike Willard

Sr. Director, Sales

Nicola Borean

Nicola Borean

Sr. Director, Finance

Robert Wood

Robert Wood

Sr. Director, Product Management

Ryan Kaeding

Ryan Kaeding

Sr. Director, FP&A

Sam Adamson

Sam Adamson

Sr. Director, Program Management

Sam Lloyd

Sam Lloyd

SVP, Elite

Tim Rouse

Tim Rouse

Sr. Director, Sales

Tom Fowler

Tom Fowler

VP, Elite Sales & Customer Success

Trevor Meyer

Trevor Meyer

Sr. Director, Brand & Creative

Ty Chin

Ty Chin

Sr. Market Director

Tyler Thomas

Tyler Thomas

Sr. Director, Customer Content

Board of Directors


Jeff Raikes, Chairman

LinkedIn

Steve Bornstein

LinkedIn

Nick Drake

LinkedIn

Mike Dunlap

LinkedIn

David Graff

LinkedIn

Endre Holen

LinkedIn

Brian Kaiser

LinkedIn

Phil Meicler

LinkedIn

Jodi Uecker

LinkedIn

John Wirtz

LinkedIn

Board of Advisors


Scott Kirk

LinkedIn

Jim McClurg, PhD

LinkedIn

Clay Smith

LinkedIn